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【IT Company】Corporate Marketing Manager (Sr. Manager)

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Our client is seeking a highly motivated and experienced Corporate Marketing Manager to join their team. * Opportunity to manage content marketing strategies and oversee global branding initiatives * Contribute significantly to the growth and success of a leading organisation * Create impactful campaigns that enhance brand visibility, engage target audiences, and generate lea

What you'll do:

As a Corporate Marketing Manager, you will be at the forefront of developing innovative marketing strategies that enhance our client's brand visibility. You will be responsible for creating engaging content that resonates with their target audience, driving organic traffic through SEO optimisation, and analysing performance metrics for continuous improvement. Your role will also involve implementing global branding strategies, managing brand guidelines, overseeing the production of marketing collaterals, and collaborating with regional teams for localised messaging. This role is an exciting opportunity for those who are passionate about making a significant impact through strategic marketing.

  • Develop and execute content marketing strategies to enhance brand visibility, engage target audiences, and generate leads
  • Create and manage a content calendar ensuring a consistent flow of high-quality content across various channels
  • Collaborate with internal stakeholders to generate engaging and informative content that aligns with brand voice and values
  • Optimise content for search engine optimisation (SEO) and user experience to drive organic traffic and improve conversion rates
  • Track and analyse content performance metrics to measure effectiveness and make data-driven improvements
  • Develop and implement global branding strategies to establish a strong brand identity across markets
  • Manage brand guidelines ensuring adherence to brand standards in all marketing materials
  • Oversee the creation of marketing collaterals, advertising campaigns, and other brand-related assets
  • Collaborate with regional marketing teams to localise brand messaging ensuring consistent brand representation

What you bring:

The ideal Corporate Marketing Manager will bring a wealth of experience in marketing within the networking and IT industry. You will have a strong understanding of marketing principles, market research, and customer segmentation. Your excellent communication skills will enable you to create compelling content that resonates with our target audience. As a creative thinker, you will develop innovative marketing strategies that drive brand visibility and engagement. Your strong project management skills will ensure smooth execution of multiple tasks simultaneously. Proficiency in using various marketing tools and your ability to collaborate effectively with cross-functional teams will be key to your success in this role.

  • Bachelor's degree in marketing, business or related field; MBA preferred
  • 8-10 years of experience in global marketing within the networking and IT industry
  • Fluency in English and Mandarin; native proficiency in either language is highly preferred
  • Strong understanding of marketing principles, market research, customer segmentation
  • Excellent written and verbal communication skills with the ability to create compelling content
  • Proficiency in analysing data and metrics for insightful decision-making
  • Creative thinker with the ability to develop innovative marketing strategies
  • Strong project management skills with the ability to prioritise multiple tasks simultaneously
  • Proficiency in using marketing tools such as CRM systems, content management systems, and analytics tools
  • Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams

What sets this company apart:

Our client is a leading organisation known for its dynamic and fast-paced environment. They value innovation and creativity, providing their employees with opportunities for growth and development. Their commitment to excellence has earned them a strong reputation in the industry. Joining their team means being part of an organisation that values its people, encourages new ideas, and is committed to delivering exceptional results.

Keywords: Marketing, Management, Content Strategy, Global Branding, Networking and IT Industry

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Technical & B2B Marketing

Industry: IT

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Taipei

Job Reference: F3UY7V-CC62D1F6

Date posted: 28 May 2024

Consultant: Dammy Liu

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