Brand Manager/Sr Brand Manager, FMCG
Consultant Sharon Liang
Date posted 26 October 2018 2018-10-262018-12-25 fmcg No. 1 Songzhi Road Taipei Robert Walters Taiwan
A world leading FMCG/Medical company is looking for a Marketing Manager.
Key responsibilities include:
-Lead business analysis and development of annual BP plan with marketing team members and cross-functional team to grow category and shares, countering competitor activities.
-Lead business-planning sessions, drive marketing initiatives and act as team leader managing resources of marketing projects.
-Develop consumer communication or adaptation campaigns along the consumer journey from pre-store, to in-store until post-store.
-Lead the planning and execution of POA business cycles and integrated product launches and new
-Perform analysis on consumer, market and category trends, pricing, competition and campaigns tracking to understand opportunities and potential.
Other key requirements include:
- good knowledge of digital marketing
-leadership experience is a plus
-good energy level