Assistant Manager, Automotive
Consultant Chuan Chang
Date posted 10 August 2018No. 1 Songzhi Road Taipei Robert Walters Taiwan
Italian luxury vehicle manufacturer established on 1 December 1914, in Bologna. The Brand is "Luxury, sports and style cast in exclusive cars" and the brand's mission statement is to "Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power".
Key responsibilities include:
Support marketing & PR manager on product marketing, marketing communication, PR and CRM as follows:
- Product Marketing: product related communication materials for product launch; product spec and option list and training guide for sales team; product brief
- Marketing Communication: plan and execute marketing communication plan based on product brief, work closely with media agencies and digital agencies; manage FB Competitors information collecting & analysis.
- PR: maintain good press relationship with key journalists of auto industry; develop news release for press; coordinate with PR agency; coordinate for overseas/ local press test drive; crisis management for product related issues
- CRM: plan and execute CRM activities on annual base, including Grand Tour, Levante Tour, Golf Day, Track Day, AutoShow; coordinate with HQ for global clients activities and support the event
- Training: support on product training & demonstration, luxury service sales training and luxury service life style training
- Autoshow Management: plan and execute bi-annual Taipei autoshow
Other key requirements include:
- 3 years+ working experience in luxury or life-style brands. Previous brand or product management experience is a plus. Auto industry working experience is not necessary but will be a plus.
- Bachelor degree, major in Business Administration or Marketing is required. MBA or Master degree will be a plus.
- Strong marketing knowledge, sensitive about trends and statistics.
- Excellent writing and verbal communication skills in English.
- Love to drive.
- Valid driving license is required.