Digital Marketing Manager (SEO/SEM), B2B

A global technology company is finding a digital marketing expert to join their team.

Key Responsibilities:

• Establishes marketing goals based on past performance and market forecasts
• Develops and maintains marketing campaigns including content marketing and digital advertising
• Creates and maintains the company’s website with compelling content that is easy to find
• Works closely with sales staff and channel marketing specialists to ensure results-generating marketing activities and a consistent brand identity and voice
• Works closely with product managers to launch new products, communicate key product features and technologies and craft marketing materials required for successful product launches
• Takes a leading role in developing marketing collateral, including search ads, banners, brochures, catalogs, flyers, press releases and PowerPoint presentations

Key Requirements:

• Native-level English and a working-level proficiency in Chinese strongly preferred
• At least 3 years of marketing experience in a business-to-business environment
• At least 3 years of experience in the technology sector, preferably in the storage or industrial computing industries. Strong preference for candidates with a background in one of the leading flash storage or technology companies in Taiwan
• Experience writing compelling marketing copy, e.g., product descriptions, press releases, landing pages and advertisements
• Experience working with leading digital marketing tools, e.g., Google Analytics, Google Tag Manager, Google Ads, LinkedIn Marketing Solutions, etc.
• Experience working with content management system, e.g., WordPress, Joomla, Magenta and Drupal
• Experience with developing and executing result-generating marketing strategies and marketing campaigns in a B2B context. Successfully identifies and capitalizes on trends, valuable market segments and product categories
• A passion for technology and a strong ability to explain technologically complex concepts in a compelling and easy-to-understand way