Digital EC Head
Consultant Sharon Liang
Date posted 14 November 2018 2018-11-142019-01-13 fmcg No. 1 Songzhi Road Taipei Robert Walters https://www.robertwalters.com.tw
As the leader of Digital Division, you will be responsible for developing the overall TW Digital strategy and development related to EC & home shopping sales channel as well as brand online shopping mall with P&L accountability. In this role, you will report into TW GM and have EC/Home shopping sales team and marketing team directly reporting into you.
Key responsibilities include:
Taking Division ownership and provide the vision, mission, goals and strategies to match up to.
Implement/improve business strategy to achieve Division target, include oversees profit and lost,
ensure business/pricing strategy has matched the headquarters and TW guidelines.
Closely monitoring all potential risks and make sure the margin and revenue steady increase.
Identify untapped areas for new sales opportunities.
Develop annual budgets and revision budgets throughout the year; allocate budgets wisely in
alignment to actual sales trend, to maintain a healthy bottom line.
Develop and drive PR strategies and activities in line with global direction, to nurture the brand’s
long term brand image, and ensure business objectives are met locally.
Work closely with brand division leader to ensure online pricing strategy align with Brand
counter/store promotion planning.
Tracking digital campaign and media tool effectiveness.
Inventory and product turnover days management.
Other criteria include:
Bachelor degree or above in related field
8+ years working experiences in Digital industry, with 3+ years leadership is a plus
Good logic thinking and market analysis skills, able to integrate the business with new strategy
Good knowledge in Digital Media & Tools.
Commercially aware with a sound understanding of consumer habits, buying trends, competitor
and trend analysis.
Drive for results and leaderships skills
Good cross function communicator with influencing and negotiation capabilities.
Motivated individual with excellent people development skills.
Detail oriented personality