Digital Social Communications Manager
Consultant Sharon Liang
Date posted 26 October 2018 2018-10-262018-12-25 fmcg No. 1 Songzhi Road Taipei Robert Walters Taiwan
A prestige luxury skincare and make up brand is looking for digital social, ePR expert to drive the brand awareness. Manage brand overall communication including media, social, and PR. Plan overall media, social, and digital strategy based on marketing calendar and work on brand public relations programs to ensure luxury brand exposure.
Key responsibilities include:
1.Plan annual new product PR strategy and hold PR & KOL event to maximise earning media and social media value.
2.Maintain the relationship with brand’s influencers and constructed influencer strategy to fit brand’s need
3.Lead and plan brand’s overall media planning focusing on digital media to recruit new customer and accelerate brand exposure on new media channel.
4.Responsible for social media strategy to provide right tone and manner on different platform in order to best present brand’s character.
5.Plan and execute brand’s workshop calendar in order to provide real brand experience and introduce brand with target audience.
6.Accelerate brand exposure via annual advertising and PR strategy planning including social media, influencer strategy, and PR and seeding direction.
7.Key sponsor projects planning and execution
8.Control and manage overall media budget includes ATL and BTL media and total PR budget.