Digital Media Buyer

A leading healthcare company in Taipei is looking for a Digital Media Buyer to drive digital marketing initiatives through paid advertising, leveraging data analysis to accelerate brand growth across multi-channel platforms.

Key responsibilities

As a Digital Media Buyer, you will play a key role in shaping digital campaigns that enhance brand visibility and deliver measurable results. Your responsibilities include:

• Developing and executing multi-channel digital marketing strategies across social media, search engines, and content platforms to boost brand exposure and market share
• Managing paid advertising budgets on platforms like Facebook, Instagram, Google, Amazon, and TikTok to optimise campaign performance
• Analysing performance data using tools such as Google Analytics to refine strategies and improve conversion rates through actionable insights
• Collaborating with cross-functional teams to align marketing plans with business objectives and ensure successful product launches
• Monitoring industry trends and competitor activities to provide innovative recommendations that maintain brand competitiveness

Candidate profile

The ideal Digital Media Buyer will bring hands-on experience in managing digital advertising campaigns alongside strong analytical skills and a collaborative mindset. Key qualifications include:

• A minimum of three years’ experience managing digital advertising campaigns on platforms like Facebook, Instagram, Google, or Amazon. Be willing to learn new knowledge and take on challenges, and maintain a flexible mindset in a fast-paced start-up environment
• Proficiency in data analysis tools such as Google Analytics or Facebook Insights to evaluate campaign effectiveness and generate reports independently
• Expertise in keyword advertising campaigns with proven success in increasing website traffic and improving conversion rates through optimisation techniques
• Strong communication skills paired with the ability to collaborate effectively across departments for seamless project execution
• Experience with Amazon’s advertising ecosystem is highly desirable for expanding channel diversity within the organisation

About this company

This organisation is a forward-thinking healthcare company dedicated to delivering innovative solutions and advancing global health and wellness.

Keywords: digital marketing, paid advertising, data analysis, brand growth, multi-channel platforms

What's next?

Passionate about impactful digital media campaigns and career growth in a collaborative team? Apply now!