Digital Media Buyer

This was a unique opportunity to join a team in a start-up nutrition and F&B industry as a digital media buyer, with overall responsibility for marketing strategy. This position is especially suitable for those who love data analysis, are good at communication and collaboration, and are eager to participate in the brand's growth journey.

What will you do:

• Plan and execute comprehensive digital marketing strategies, including social media, search engines, and content marketing, to enhance brand exposure and market share.
• Responsible for advertising operations on major paid advertising platforms (such as Facebook, Instagram, Google, Amazon, TikTok) to ensure reasonable budget allocation and optimal results.
• Analyze ad delivery data in depth, use performance monitoring tools to provide insights, and adjust optimization strategies based on results.
• Design and execute keyword advertising campaigns to effectively increase website traffic and conversion rates.
• Collaborate with cross-departmental teams to jointly formulate annual marketing plans and promote product launch activities.
• Regularly track market trends and competing product dynamics and make innovative suggestions to maintain brand competitiveness.
• Build and maintain strong customer relationships, respond to consumer needs, and increase brand loyalty.
• Write and review marketing copy and advertising materials to ensure that the content aligns with brand positioning and target audience needs.

What you bring:

• More than three years of experience in digital advertising and is familiar with the operation process of mainstream platforms such as Facebook, Instagram, and Google.
• Proficient in data analysis and performance monitoring tools, such as Google Analytics, Facebook Insights, etc., and can independently complete report creation and performance evaluation.
• Familiarize yourself with keyword advertising settings and optimization techniques to effectively increase website traffic and conversion rates.
• Have good communication and collaboration skills, and be able to collaborate across departments to promote project progress.
• With experience in operating the Amazon platform are a plus, which will help expand more diverse market channels.
• Careful and responsible, with a high level of self-management skills, can effectively schedule multiple tasks and ensure schedule progress.
• Be willing to learn new knowledge and take on challenges, and maintain a flexible mindset in a fast-paced start-up environment.