Media Director, Entertainment

A leading global organisation is seeking an accomplished Media Director to architect and lead a world-class in-house paid media function. This pivotal role offers you the opportunity to shape and execute a comprehensive omni-channel paid media strategy, spanning Meta, Google, TikTok, YouTube, Amazon Ads, Reddit, and emerging platforms

What you'll do:

• Design and implement comprehensive workflows, standard operating procedures, and scalable processes for an in-house paid media team that supports long-term organisational objectives.
• Establish seamless cross-functional collaboration with marketing, business intelligence, creative, e-commerce, and product teams to ensure alignment on campaign goals and execution.
• Develop robust structures for campaign planning, testing methodologies, reporting mechanisms, and rapid creative iteration cycles that drive performance.
• Integrate advanced AI tools and innovative strategies into the paid media operating model to enhance efficiency and effectiveness across channels.
• Define the unique role of each advertising channel within the customer journey funnel—including Meta, Google, TikTok, YouTube, Amazon Ads—and create tailored strategies for acquisition through to retention.
• Own budget allocation methodology by leveraging metrics such as MER (Marketing Efficiency Ratio), marginal return analysis, and incrementality studies to maximise ROI.
• Continuously evaluate new platforms to extend reach and diversify growth opportunities beyond established channels.
• Design a creative testing framework in partnership with internal marketing and creative teams to produce high-performing content based on audience insights.
• Build a comprehensive data measurement system with BI partners that includes cross-platform reporting, attribution modelling, dealer sell-through tracking (e.g., Sweetwater or Guitar Center), off-site data tracking tools (such as Exponea or TripleWhale), and identity resolution solutions.
• Mentor and nurture the paid media team while acting as the strategic owner of paid media ROI; collaborate with e-commerce, CRM, finance and other stakeholders on growth initiatives.

What you bring:

• Extensive experience (10+ years) managing large-scale paid media operations across multiple digital channels including Meta (Facebook/Instagram), Google Ads/Search/Display/YouTube, TikTok Ads, Amazon Ads, Reddit Ads or similar platforms.
• Proven expertise in building in-house paid media teams from inception—designing workflows, SOPs (standard operating procedures), campaign planning structures and reporting systems that scale globally.
• Deep understanding of omni-channel strategy development encompassing acquisition funnels (prospecting), remarketing tactics (retargeting), retention programmes (loyalty/CRM), expansion efforts (new markets/products) and platform-specific nuances.
• Advanced knowledge of AI-driven tools for campaign optimisation as well as integrated strategies that leverage automation for improved outcomes.
• Demonstrated ability to design creative testing frameworks—partnering with internal teams to brief concepts based on audience insights then iterating rapidly based on performance data.
• Strong analytical skills with hands-on experience building cross-platform reporting dashboards; familiarity with attribution modelling techniques; comfort working alongside BI/data science teams; experience using off-site tracking tools like Exponea or TripleWhale is highly desirable.
• Track record of owning budget allocation methodologies using metrics such as MER (Marketing Efficiency Ratio), marginal return analysis or incrementality testing (geo tests/lift studies).
• Exceptional interpersonal skills enabling effective collaboration with diverse stakeholders including marketing leaders, creatives/designers/content producers/e-commerce managers/product owners/finance partners.
• Experience mentoring high-performing teams—providing guidance/support while nurturing talent development within a collaborative environment.
• Ability to thrive in a strategic leadership capacity where you are accountable for delivering measurable ROI on paid media investments.

What sets this company apart:

This organisation stands out by offering you the rare opportunity to build something truly impactful from its foundation—a world-class in-house paid media function designed for global influence. Here you will find an environment that values cross-functional teamwork above all else: marketing experts work hand-in-hand with business intelligence analysts; creative professionals collaborate seamlessly with product innovators; everyone shares responsibility for collective success. The company’s commitment to flexible working opportunities ensures you can balance personal needs with professional ambitions while generous training opportunities support your ongoing development. With access to cutting-edge technology—including AI-powered tools—and a culture built around knowledge sharing you’ll have everything needed to achieve remarkable results. If you are passionate about making a tangible difference within an inclusive network of talented peers this is your ideal next step.

What's next:

If you are ready to shape the future of global paid media strategy within a supportive environment we encourage you to take the next step today!

Apply today by clicking on the link provided.