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Digital Marketing Manager, Global Market

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Our client is seeking a passionate and experienced Digital Marketing Manager to join their global digital marketing team. This role will be pivotal in driving their digital marketing efforts within the APAC region. The successful candidate will be responsible for gaining deep market insights, driving brand awareness, increasing sales and subscription growth, and making performance-driven decisions in optimizing spending efficiency.

Key Responsibilities

  • Collaborate closely with the regional marketing team to define and develop the APAC marketing strategy based on annual forecasts
  • Execute and oversee successful digital campaigns by coordinating with cross-functional teams, monitoring performance, and providing actionable insights for optimization
  • Make data-driven decisions for ad placements and digital media investments, creating an effective budget allocation strategy to drive market growth
  • Lead efforts in optimizing ads and brand e-commerce strategies to continually improve key metrics from upper funnel to lower funnel conversion
  • Provide valuable customer insights based on validation results and identify new growth opportunities
  • Stay abreast of emerging digital marketing trends, identify and manage brand exposure opportunities, and bring fresh, creative ideas to drive growth in unexpected and effective ways

Key Qualifications

  • 4+ years of relevant work experience in digital marketing, e-commerce, digital media buying, and data analysis
  • 2+ years of experience in annual marketing forecast and budget planning
  • Proficiency in marketing advertising (Meta and Google ads), e-commerce, and analytics tools (e.g., GA4, Google Ads, Meta Ads Amazon, Shopify)
  • Experience managing performance-based campaigns in B2C or D2C e-commerce settings
  • Proficiency in English, with practical marketing experience in English-speaking markets
  • Experience driving subscription growth is desirable
  • Amazon channel experience is a plus

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Digital Marketing

Industry: Marketing

Salary: Negotiable

Workplace Type: Hybrid

Experience Level: Mid Management

Location: Taipei

Job Reference: FDZGRS-C9623A9F

Date posted: 02 July 2024

Consultant: Kevin Lin

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