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CRM Expert, FMCG

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A leading FMCG organisation in Taipei is seeking a CRM Specialist to join their team, focusing on loyalty programme management and system integration projects. This is an exceptional opportunity for you to make a meaningful impact by driving customer engagement strategies and supporting the seamless integration of cutting-edge CRM systems

What you'll do:

  • Collaborate extensively with internal stakeholders to design and implement improvements to LINE functions that address broader business and marketing needs.
  • Drive enhancements across LINE platforms and databases to maximise business opportunities through effective CRM strategies.
  • Execute a variety of CRM activities including loyalty programme management, member redemption processes, and campaign launches to achieve set business goals.
  • Analyse user touchpoints within loyalty systems to recommend improvements for user interface design, enhancing overall customer experience.
  • Coordinate communication plans with both internal teams and external partners to ensure timely delivery of member communications.
  • Provide comprehensive administrative support for the achievement of overall objectives, facilitating necessary follow-up actions with relevant parties.
  • Plan, manage, and coordinate system integration projects by working collaboratively with other teams to ensure quality deliverables are produced on time and within budget.
  • Assist in system configuration, testing, maintenance, and administration between global data systems/APPs and local operations.
  • Facilitate clear communication between global project teams, technical experts, local brand teams, and third-party vendors for successful system implementation, bug fixing, training sessions, and documentation updates.
  • Prepare detailed documentation such as scope of work statements, user requirements specifications, technical briefs, project schedules, meeting minutes, setup procedures, and testing protocols.

What you bring:

  • Hold a degree in Computer Science, Information Technology, System Engineering, Marketing or related disciplines which underpins your technical expertise.
  • Demonstrate hands-on experience with CRM systems including database management; prior involvement in implementing solutions within CRM/SCRM/LINE ecosystems is highly desirable.
  • Possess additional experience or familiarity with CDP/DAM/MA/SSO/MFA technologies which would further strengthen your candidacy.
  • Showcase solid background in IT project planning, requirements analysis, account management or similar fields relevant to system development.
  • Have 2-3 years’ proven experience working on CRM initiatives including system development cycles such as testing phases, releases or API integrations.
  • Experience using Microsoft Dynamics NAV, Akeneo PIM solutions, Treasure Data platforms or OKTA identity management tools would be considered advantageous.
  • Exhibit strong project management capabilities alongside keen attention to detail; able to work independently while maintaining collaborative spirit within multi-party environments.
  • Efficiently manage cross-functional system integration projects involving internal departments as well as global teams or third-party vendors/partners.
  • Display self-motivation coupled with quick learning abilities; demonstrate a robust sense of responsibility towards assigned tasks.
  • Excel as an effective team player who brings excellent interpersonal skills into every interaction; communicate professionally in both English and Chinese languages.

What sets this company apart:

This organisation stands out for its unwavering commitment to fostering an inclusive workplace culture where collaboration is celebrated at every level. Employees benefit from flexible working opportunities designed to accommodate individual needs while promoting collective success. Supportive leadership ensures that each team member receives guidance tailored towards personal growth—whether through structured training programmes or informal knowledge-sharing sessions. The company’s emphasis on open communication creates an environment where ideas are welcomed regardless of seniority or background; everyone’s contribution matters here. With access to international networks spanning both global headquarters and local offices in Taipei, you’ll find ample opportunities for professional development alongside colleagues who share your passion for excellence. The organisation’s dedication to ethical practices further reinforces its reputation as an employer of choice within the FMCG sector—making it an ideal destination for those seeking stability without sacrificing innovation or inclusivity.

What's next:

If you are ready to take the next step in your career journey by joining a team where your expertise truly makes a difference—this is the opportunity you've been waiting for!

Apply today by clicking on the link provided below; we look forward to discovering how your unique talents can help shape the future of customer engagement.

Contract Type: Perm

Specialism: Marketing

Focus: CRM

Industry: Marketing

Salary: Negotiable

Workplace Type: Hybrid

Experience Level: Associate

Location: Taipei

Job Reference: 0POJZI-9EA1DD77

Date posted: 11 November 2025

Consultant: Coco Kao