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CRM Assistant Manager - FMCG

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Our client is seeking a CRM Assistant Manager to join their team in Taipei. This role offers an exciting opportunity to manage and improve loyalty programs, collaborate with internal stakeholders, and drive business opportunities through effective CRM activities. The successful candidate will also be responsible for project management duties related to system integration.

What you'll do:

  • Manage existing customer relationships (CRM) and plan, execute, promote sales and business growth for various annual promotions.
  • Collaborate closely with internal stakeholders to create LINE function improvements that cater to the broader business and marketing needs.
  • Understand existing member needs and profiles, adjust various marketing strategies for products or services to meet diverse member needs and expectations.
  • Plan and execute marketing productions. Use online and offline media for advertising exposure and promotional activities.
  • Design promotional activities such as full gifts, discounts, offers, gifts, samples, add-on purchases etc., to attract consumers to purchase products.
  • Understand daily purchasing behaviour, search habits, social media usage of members.
  • Based on the current membership level system, formulate different marketing strategies to enhance member loyalty.

What you bring:

  • Around 5 years of experience in CRM, marketing or e-commerce related work.
  • Degree holder in Computer Science, Information Technology, System Engineering, Marketing or related disciplines preferred
  • CRM system knowledge and database management skills; have expertise/implementation experience in CRM/SCRM/Line ecosystem; experience in CDP/DAM/MA/SSO/MFA would be preferred.
  • Enthusiasm for marketing; meticulousness; good at thinking up and executing marketing activities; interest in health-related products.
  • Ability to coordinate flexibly and integrate across cooperation.

Contract Type: FULL_TIME

Specialism: Marketing

Focus: CRM

Industry: Marketing

Salary: Negotiable

Workplace Type: Hybrid

Experience Level: Mid Management

Location: Taipei

Job Reference: S8EJ4K-35614565

Date posted: 20 September 2024

Consultant: Kevin Lin

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