Marketing & Communication Manager, Retail

A leading retail brand in Taichung is looking for a Marketing and Communication Manager to drive brand presence and customer engagement through integrated marketing strategies.

Key responsibilities

• Strategic Campaigns: Drive annual marketing plans and multi-channel campaigns (retail stores, e-commerce, social media, CRM, PR, and advertising) fueled by market insights and trends
• Brand Leadership: Ensure consistent brand identity, impactful storytelling, and alignment with lifestyle trends
• Content & Digital Excellence: Deliver high-quality content, social media strategies, and influencer collaborations for maximum impact
• Retail & PR Impact: Boost visibility through retail activations, PR initiatives, and strategic brand partnerships
• Performance & Team Focus: Optimize budgets, track ROI, and lead cross-functional teams for seamless execution

Candidate profile

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• 5–8 years of experience in marketing roles within retail or lifestyle industries
• Proven expertise in brand management, marketing, and consumer behavior, driving multi-channel campaigns with creative teams
• Exceptional communication skills with proven ability to collaborate with creative teams and external partners
• Analytical mindset with expertise in interpreting data to optimise campaign performance

Keywords: marketing, e-commerce, campaigns, public relations, retail

What's next?

Take the next step in your career—apply now to join a collaborative team shaping memorable customer experiences!