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Marcom Manager - W&J

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As a Marcom Manager, you will play a pivotal role in enhancing brand awareness and visibility in Taiwan. You will be responsible for developing strategic marketing plans that align with our brand's positioning and strengthen its visibility. Your role will also involve managing visual merchandising, publishing, and visibility material while ensuring all materials strictly follow guidelines. You will need to understand traditional and emerging marketing channels deeply, think creatively, innovate, and use your analytical skills to forecast trends and challenges. Additionally, you will be tasked with developing strategic planning of online & offline media advertising campaigns.

What you'll do:

  • Develop strategic planning of merchandising programs to premiumize our brand positioning and strengthen visibility.
  • Work closely with various teams to manage visual merchandising, publishing, and visibility material.
  • Understand traditional and emerging marketing channels.
  • Think creatively and innovatively.
  • Use analytical skills to forecast trends and challenges.
  • Develop strategic planning of Online & Offline Media advertising campaign.
  • Work with advertising agencies for advertising activities.
  • Maintain relationships with Online & Offline Media.
  • Arrange related Press Trips.
  • Organise corporate, press, retail, dealer events.


What you bring:

  • Minimum 10 years’ experience in Marketing/Communication field in Luxury Industry (Fashion, Watch and Jewelry) or PR Agency is a plus.
  • Strong Connection with Luxury Watch/ Lifestyle Media a plus.
  • Strong Communication & Presentation Skills.
  • Familiarity with Digital/Social media strategy development and execution.
  • Fluent in English and Mandarin (Written and spoken)



Apply today by clicking on the link!

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Communications & PR

Industry: Retail

Salary: Negotiable

Workplace Type: Hybrid

Experience Level: Senior Management

Location: Taipei

Job Reference: L897DL-175E76DC

Date posted: 21 January 2025

Consultant: Kevin Lin

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