Marketing Manager, FMCG

An organisation seeks Marketing Manager in Taipei to drive brand growth, expand market share, and lead impactful cross-functional marketing strategies.

Key responsibilities:

As Marketing Manager, you will lead brand strategy, campaigns, and product launches, driving growth through cross-functional collaboration, data insights, and effective budget and partnership management.

• Develop and execute brand strategies, including positioning, pricing, and promotions aligned with business goals
• Plan and deliver integrated ATL/BTL campaigns across TV, digital, in-store, and activations
• Lead new product launches and go-to-market strategies while ensuring brand consistency across channels
• Analyse market trends, consumer insights, and campaign KPIs to drive performance and ROI optimisation
• Collaborate with sales, agencies, vendors, and internal stakeholders to enhance distribution, visibility, and execution

Candidate profile:

To excel in this role, you bring strong expertise in traditional and digital marketing, product launch success, data-driven decision-making, and collaborative, adaptable working skills.

• Bachelor’s degree in Marketing/Business (MBA preferred) with 5–8+ years’ marketing or brand management experience
• Strong understanding of consumer behaviour and retail dynamics
• Proven track record in campaign management and brand building
• Data-driven, analytical mindset with ability to translate insights into action
• Excellent communication, stakeholder management, and digital marketing expertise

Keywords: marketing management, brand growth, marketing strategies, ATL/BTL campaigns, digital marketing

What’s next?

Step into a high-impact role—apply today and lead brands that shape everyday lives.