Associate Brand Manager, Personal Care

An exciting opportunity awaits for an Associate Brand Manager within the Personal Care category, where your passion for brand development and commitment to excellence will be celebrated.

What you'll do:

• Lead the end-to-end process of new product development from idea generation through consumer insights, concept testing, formulation and packaging development to successful launch.
• Collaborate closely with research and development, supply chain, regulatory affairs, and regional teams to ensure product feasibility, timeline alignment, and launch excellence.
• Conduct comprehensive market analysis including competitor studies and trend forecasting to identify innovation opportunities within the personal care category.
• Track product performance post-launch and recommend optimisation or renovation strategies based on data-driven insights.
• Support integrated marketing communications planning across digital platforms, social media channels, public relations initiatives, key opinion leaders (KOL/KOC), retail outlets, and e-commerce touchpoints.
• Work hand-in-hand with internal creative teams as well as external agencies to deliver consistent brand messaging that resonates with consumers.
• Manage campaign production timelines while maintaining budget control and conducting thorough performance evaluations to maximise return on investment.
• Monitor campaign ROI closely and provide actionable insights to enhance content effectiveness across all communication channels.
• Assist in annual brand strategy development including advertising and promotion planning as well as growth forecasting for the personal care category.
• Coordinate cross-functional teams to ensure seamless execution of projects across all channels while preparing key presentations such as brand reviews, NPD proposals, and campaign summaries.

What you bring:

• Bachelor’s degree or above in Marketing, Business Administration or related fields within FMCG is required for this position.
• 2–5 years of experience in FMCG sectors such as beauty or personal care or other consumer categories is essential for success.
• Solid experience in new product development processes as well as integrated marketing communications execution is highly preferred.
• Strong analytical skills are necessary to interpret market data accurately and derive actionable consumer insights.
• Excellent communication skills coupled with proven project management abilities are vital for effective cross-functional collaboration.
• A creative mindset combined with agility allows you to adapt quickly to changing market conditions while remaining highly organised throughout multiple projects.
• Demonstrated ownership mindset ensures accountability for outcomes while fostering trust among team members.
• Proficiency in both English and Mandarin enables seamless communication across diverse teams and stakeholders.

What sets this company apart:

This organisation stands out by offering an exceptionally inclusive workplace where collaboration is at the heart of everything they do. Employees benefit from flexible working arrangements that accommodate individual needs while promoting work-life balance. Continuous training opportunities are available so you can expand your skillset at every stage of your career journey. The leadership team is committed to nurturing talent through supportive guidance rather than hierarchical structures—ensuring everyone feels valued regardless of their level or function. Knowledge sharing is encouraged so you can learn from experienced colleagues while contributing your own unique perspectives. The company’s dedication to employee wellbeing extends beyond professional development; it fosters a warm atmosphere where kindness and empathy are celebrated daily. By joining this organisation you become part of a network that prioritises communal growth over competition—making it an ideal place for those seeking both personal fulfilment and professional advancement within the FMCG sector.

What's next:

If you are ready to take the next step in your career journey within an inclusive team that values your expertise and supports your growth ambitions—apply now!