Global Marketing Director

A leading organisation seeks a Global Marketing Director to drive global brand strategy, execute integrated campaigns, and expand market presence across regions.

Key responsibilities:

As Global Marketing Director, you will lead global marketing strategy, drive brand growth, and mentor teams to deliver impactful, data-driven campaigns worldwide.

• Global Marketing Strategy & Planning: Develop and implement worldwide marketing strategies, define brand positioning and messaging, and oversee annual planning, budgeting, and performance tracking
• Brand & Campaign Management: Drive brand equity, lead integrated campaigns across digital, retail, media, and PR, ensuring consistency across regions and touchpoints
• Product Marketing & Launches: Partner with product and R&D teams on positioning, pricing, go-to-market strategies, and execute global product launches with clear messaging and rollout plans
• Consumer Insights & Digital Performance: Leverage market research, consumer insights, and analytics to optimise marketing decisions, digital campaigns, CRM, social media, and ROI
• Cross-Functional Leadership & Team Development: Collaborate with regional teams, sales, finance, and agencies; lead and mentor a global marketing team; foster a consumer-centric, data-driven culture

Candidate profile:

To excel in this role, you bring senior-level marketing expertise with global consumer brands, strong team leadership, cross-cultural collaboration, and the ability to turn consumer insights into impactful business strategies.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 10–15+ years in consumer brands (FMCG, retail, electronics, lifestyle) with proven global brand management expertise
• Track record leading integrated marketing campaigns and leveraging digital marketing, consumer insights, and data-driven strategies
• Experience managing multi-market or global marketing teams, fostering high-performing cultures
• Strong strategic thinking, communication, and leadership skills

Keywords: global marketing, brand management, market research, cross-functional leadership, electronics

What’s next?

Take the helm of global marketing and turn consumer insights into unforgettable brand experiences!