Integrated Marketing Supervisor

A leading F&B company in Taipei is seeking an Integrated Marketing Supervisor to join their vibrant marketing team. This is a unique opportunity for you to take ownership of key product categories and drive national promotional campaigns that truly make an impact. You will be at the heart of 360-degree advertising and communication planning, collaborating with creative and media agencies to deliver outstanding results.

• Take charge of major product categories and lead national promotional campaigns from concept through execution, ensuring every detail aligns with business objectives.
• Enjoy flexible working opportunities and access to ongoing training programmes designed to support your career development within a knowledgeable and dependable team.
• Work in a collaborative environment where supportive leadership encourages sharing of ideas, interdepartmental cooperation, and personal growth.

What you'll do:

As an Integrated Marketing Supervisor, you will play a pivotal role in shaping the success of key product categories by orchestrating impactful marketing campaigns that resonate with customers nationwide. Your day-to-day responsibilities will involve developing strategic annual plans, executing multi-channel advertising efforts, and collaborating with both internal teams and external partners. You will analyse sales data to inform agile decision-making while supporting the IMC group’s broader objectives through dedicated project stewardship. By leveraging your expertise in campaign management and cross-functional teamwork, you will help drive business growth while enjoying a nurturing environment that values your contributions.

• Develop and implement annual marketing plans for assigned product categories, ensuring all activities align with overall business goals.
• Design and execute comprehensive 360-degree advertising strategies across multiple channels including ATL advertising, BTL in-restaurant touchpoints, digital assets, media placements, social platforms, and public relations initiatives.
• Collaborate closely with creative and media agencies throughout pre-campaign planning stages as well as post-campaign analysis to continuously optimise campaign performance based on data-driven insights.
• Work hand-in-hand with cross-functional teams including sales, operations, finance, and supply chain to ensure seamless execution of marketing initiatives.
• Monitor sales performance regularly by reviewing detailed reports and analytics; take agile actions to adjust strategies in order to meet or exceed sales targets.
• Act as the appointed custodian for specific projects within the IMC group, providing essential support to ensure successful delivery of group-wide objectives.
• Coordinate national promotions by managing timelines, budgets, resources, and stakeholder communications effectively.
• Ensure all marketing materials adhere to brand guidelines while maintaining consistency across various touchpoints.
• Identify market trends and consumer insights to inform future campaign planning and category management decisions.
• Prepare regular presentations and reports for senior management summarising campaign outcomes and recommendations for improvement.

What you bring:

Your background should include hands-on experience in integrated marketing roles where you have successfully managed end-to-end campaigns across various channels. Your strong analytical mindset enables you to interpret complex data sets while your interpersonal strengths allow you to build positive relationships both internally and externally. As an Integrated Marketing Supervisor, your ability to juggle multiple priorities without compromising quality will set you apart. You bring a passion for understanding consumer behaviour coupled with a commitment to delivering results through teamwork. Your attention to detail ensures brand consistency at every customer touchpoint while your adaptability helps you respond swiftly to changing market conditions.

• Demonstrated experience in integrated marketing communications or brand management within the consumer goods sector is highly desirable.
• Proven ability to plan and execute multi-channel campaigns encompassing ATL advertising, BTL activations, digital media, social platforms, PR initiatives, and more.
• Strong analytical skills enabling you to review sales performance data critically and recommend actionable improvements promptly.
• Excellent interpersonal skills that facilitate effective collaboration with cross-functional teams as well as external creative and media agencies.
• Outstanding organisational abilities allowing you to manage multiple projects simultaneously while adhering to deadlines and budgets.
• A keen eye for detail ensuring all marketing materials are consistent with brand standards across diverse touchpoints.
• Experience in preparing insightful presentations and reports for senior stakeholders is advantageous.
• Familiarity with current market trends in food service or hospitality industries would be beneficial but not essential.
• A proactive approach towards identifying new opportunities for category growth based on consumer insights.