Assistant Brand Manager, Nutrition

Key Responsibilities

1. Brand & Product Management

• Support the development and execution of annual brand strategies for consumer nutrition products (e.g., vitamins, supplements, functional drinks).
• Manage product positioning, packaging updates, promotional planning, and marketing material development.
• Conduct regular market analysis, competitor reviews, and consumer insight studies to identify growth opportunities.

2. Trade Marketing (Pharmacy / Retail / E‑commerce)

• Plan and execute trade activities for pharmacy channels such as Cosmed, Watsons, and independent pharmacies.
• Develop trade proposals, promotional bundles, and in‑store POSM (e.g., shelf talkers, wobblers, display materials).
• Work closely with the sales team to support channel activation and track sell‑in/sell‑out performance.
• Analyze channel data and adjust promotional plans to drive sales results.

3. Consumer Marketing

• Develop consumer-facing communication materials (KV, posters, leaflets, product pages, digital content).
• Partner with agencies to execute digital marketing initiatives, including social media, KOL collaborations, and online paid media.
• Manage brand content on websites and e‑commerce platforms to ensure accuracy and consistency.

4. Project & Campaign Management

• Assist in new product launches, including market research, go‑to‑market planning, training materials, and launch assets.
• Coordinate cross-functional teams (Sales, Supply Chain, Regulatory, Creative, Agencies) to ensure alignment and timely execution.
• Manage brand budgets and evaluate campaign ROI.

Requirements

1. Education & Background

• Bachelor’s degree in Marketing, Business, Nutrition, Food Science, or related fields.
• 2–4 years of experience in brand marketing, FMCG, OTC, or pharmacy channel-related roles preferred.
• Experience in nutrition, supplements, or health products is a strong plus.

2. Professional Skills

• Understanding of pharmacy channel operations and trade promotion mechanics.
• Solid brand management skills, including consumer insight analysis, planning, and execution.
• Strong cross-functional collaboration and communication abilities.
• Competent in data analysis, presentation creation, and project management.

3. Personal Attributes

• Proactive, detail-oriented, and able to manage multiple projects simultaneously.
• Strong problem-solving and logical thinking skills.
• Good communication and storytelling skills in both written and verbal formats.