【MarTech】MarCom Manager (up to Director)
* Take ownership of marketing strategy and execution for the Taiwan HQ team while collaborating closely with teams in Japan and Southeast Asia to ensure unified global initiatives and strategic impact. * Be part of an organisation at the forefront of customer data innovation, offering opportunities to influence B2B SaaS marketing strategies and drive business growth through data-driven decision-making.
What you'll do:
* Develop and execute comprehensive marketing plans that align with business objectives, focusing on both local Taiwan market needs and broader regional goals.
* Act as the primary marketing communications lead from headquarters, ensuring seamless collaboration between Taiwan, Japan, and Southeast Asia teams for maximum strategic synergy.
* Drive inbound lead generation efforts and manage the marketing pipeline to support sustainable revenue growth across multiple markets.
* Synchronise marketing strategies with sales objectives to foster unified growth initiatives throughout the organisation.
* Design and implement precise digital marketing campaigns aimed at increasing website traffic and improving conversion rates using advanced analytics.
* Utilise performance metrics to track campaign success, adjusting strategies as needed to achieve key marketing targets.
* Curate engaging content for blogs, social media platforms, and white papers while developing strategies to enhance B2B SaaS presence online.
* Work closely with senior leadership to ensure all content aligns with overarching marketing strategies and supports business goals.
* Plan and execute high-impact industry events, webinars, and forums designed to generate leads and strengthen market positioning.
* Build relationships with media outlets and influencers to secure prominent coverage and reinforce thought leadership within the industry.
What you bring:
* Demonstrated experience as a Marketing Communications Manager or Director within the technology sector, ideally with exposure to B2B SaaS environments.
* Expertise in developing data-driven marketing strategies that deliver measurable results across diverse markets.
* Proficiency in digital marketing techniques including campaign management, website optimisation, analytics tracking, and conversion rate improvement.
* Strong background in lead generation methodologies tailored for B2B audiences within fast-evolving industries.
* Exceptional project management skills enabling you to oversee complex initiatives from conception through execution while maintaining organisational excellence.
* Outstanding communication abilities that foster effective collaboration among cross-functional teams spanning multiple regions.
* Leadership capabilities focused on nurturing talent within your team through mentorship, training opportunities, and shared goal-setting.
* Experience curating engaging content for blogs, social media channels, white papers, and other digital assets aligned with overall brand messaging.
* Ability to plan large-scale industry events such as webinars or forums that generate leads and elevate market positioning.
* Track record of building positive relationships with media representatives and influencers to secure valuable coverage.
What sets this company apart:
This organisation stands out as one of Asia’s most respected consulting technology companies—renowned for its deep understanding of customer experience combined with user-centred technological innovation. By integrating AI customer data platforms with robust consulting services and actionable insights into customer success, they offer clients an all-in-one solution for digital transformation (DX) and customer experience (CX). The company’s vision is rooted in creating meaningful connections between businesses and their customers while fostering a Trillion Smile society—a testament to their commitment to positive impact. Employees benefit from a warm workplace culture built on collaboration, knowledge sharing, inclusivity, generous training opportunities, supportive leadership practices, and ongoing professional growth. Joining this team means being part of an environment where your contributions are valued as you help shape the future of customer engagement across Asia.
What's next:
If you are ready to take your career further by leading transformative marketing communications initiatives in a thriving technology environment—apply now!
Please submit your resume along with a cover letter detailing why you are the ideal fit for this role and how you can contribute to organisational growth. Apply today by clicking on the link provided.
About the job
Contract Type: Perm
Specialism: Marketing
Focus: Brand & Product Marketing
Industry: Marketing
Salary: Negotiable
Workplace Type: Hybrid
Experience Level: Mid Management
Location: Taipei
FULL_TIMEJob Reference: P4T6AS-14FEE6CA
Date posted: 9 January 2026
Consultant: Dammy Liu
taipei marketing/product-brand-marketing 2026-01-09 2026-03-10 marketing Taipei TW Robert Walters https://www.robertwalters.com.tw https://www.robertwalters.com.tw/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true