Assistant Brand Manager, F&B

Key Responsibilities

• Brand Management

  • Execute brand strategies to achieve sales, market share, and profitability targets.
  • Monitor brand performance through market data analysis and consumer insights.
  • Manage ATL and BTL marketing activities, ensuring brand consistency across all channels.

• New Product Development (NPD)

  • Lead end-to-end NPD projects from concept to launch, including ideation, feasibility analysis, and commercialization.
  • Collaborate with R&D, supply chain, finance, and sales teams to ensure timely delivery and cost efficiency.
  • Conduct market research to identify trends, consumer needs, and competitive opportunities for innovation.
  • Develop product positioning, pricing strategies, and go-to-market plans.

• Project Management

  • Create and maintain project timelines, budgets, and risk assessments for NPD initiatives.
  • Ensure compliance with regulatory requirements and quality standards.

• Cross-functional Collaboration

  • Work closely with internal stakeholders and external agencies to deliver integrated marketing campaigns.
  • Support sales teams with product training and promotional materials.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5 years of experience in FMCG brand management, with proven exposure to NPD.
• Strong analytical skills and proficiency in market research tools.
• Excellent project management and communication skills.
• Ability to work in a fast-paced, dynamic environment.
• Proficiency in MS Office; knowledge of digital marketing is a plus.