Marketing Manager, F&B

Key Responsibilities

1. Marketing Strategy & Revenue Growth

   • Develop annual and quarterly marketing plans aligned with brand positioning and revenue targets.
   • Design promotional strategies and loyalty programs based on data insights to boost sales and customer retention.

2. New Product Development & Launch

   • Collaborate with product development teams on concept creation, pricing, and go-to-market strategies.
   • Plan and execute marketing campaigns for new product launches to ensure market penetration and sales performance.

3. Brand Management

   • Maintain and strengthen brand image, ensuring all communications adhere to brand guidelines.
   • Create innovative campaigns to enhance brand visibility and customer engagement.

4. Digital Marketing & Media Management

   • Manage social media, website, and digital advertising to optimize traffic and conversion rates.
   • Work with media agencies to plan and execute online and offline advertising campaigns.

5. Budget & Performance Management

   • Oversee marketing budget allocation and ensure efficient resource utilization.
   • Track and report marketing KPIs, analyze ROI, and implement performance improvements to meet revenue goals.

6. Cross-Functional Collaboration

   • Partner with operations, supply chain, and customer service teams to ensure smooth execution of marketing initiatives.
   • Build strong relationships with external partners (advertising agencies, PR firms, influencers).