Marketing Director, Beauty / Skincare

A leading beauty and skincare company in Taipei is seeking a Marketing Director to drive brand growth, product innovation, and consumer engagement. This strategic role offers the opportunity to shape a diverse portfolio and strengthen market leadership within a collaborative, growth-focused environment. Flexible working options and continuous development programs support your success and impact.

What you'll do:

• Define comprehensive brand and product marketing strategies that align with evolving business objectives and emerging market trends.
• Lead portfolio management by identifying new opportunities for innovation, brand expansion, and continuous performance improvement within the beauty and skincare categories.
• Translate deep consumer insights and market analysis into actionable plans that strengthen brand competitiveness and relevance.
• Oversee the entire product lifecycle, from initial concept development through successful launch and post-launch evaluation to ensure sustained growth.
• Collaborate closely with R&D, Supply Chain, and Regulatory teams to guarantee timely delivery of new products that meet quality standards and regulatory requirements.
• Shape compelling product claims, packaging designs, and communication strategies that reinforce brand equity while maintaining consumer appeal.
• Direct integrated marketing planning across digital platforms, retail environments, and professional channels to maximise awareness, engagement, and conversion rates.
• Work hand-in-hand with commercial and sales teams to optimise trade marketing activities, channel activation efforts, and pricing strategies for enhanced market penetration.
• Manage relationships with creative agencies and media partners to deliver cohesive campaigns that tell a consistent brand story across all touchpoints.
• Set clear KPIs for brand performance, media return on investment (ROI), and innovation success while overseeing budget allocation for effective use of marketing investments.

What you bring:

• Bachelor’s or Master’s degree in Marketing, Business Administration or a related discipline is required for this position.
• At least ten years of progressive experience in marketing roles within beauty, skincare or personal care industries is essential.
• Demonstrated success in leading product portfolio strategies as well as launching consumer-driven innovations that achieve commercial objectives.
• Deep understanding of consumer insights methodologies combined with proven expertise in brand management across multiple channels.
• Exceptional interpersonal skills enabling effective cross-functional collaboration with R&D, Supply Chain, Regulatory Affairs, Sales and agency partners.
• Advanced analytical abilities allowing you to set clear KPIs for media ROI, innovation success and overall brand performance.
• Experience managing creative agencies to deliver impactful campaigns that maintain consistent storytelling across all consumer touchpoints.
• Proficiency in overseeing budget allocation processes ensuring optimal use of marketing investments for sustainable growth.
• Entrepreneurial mindset balancing creativity with strategic thinking while maintaining commercial focus throughout all initiatives.
• Outstanding leadership qualities demonstrated by building, coaching and inspiring high-performing teams committed to shared goals.