Brand Manager, FMCG

Our client is seeking a dynamic and experienced Brand Manager to join their team in Taiwan. This role offers an exciting opportunity to take charge of the planning, implementation, and evaluation of approved brand marketing strategies and activities.

What you'll do:

• Identify potential growth opportunities and market trends to develop brand strategies and action plans.
• Oversee product portfolio management and preparation for new product launches.
• Define the positioning of both existing and new products, outlining target audiences, promotional strategies, and key messaging.
• Execute annual campaigns and monitor brand performance consistently.
• Manage creative & media agencies to develop brand communication.
• Lead consumer insight tracking and analyze in-market data.
• Collaborate with different departments to develop and execute brand strategies.
• Conduct regular meetings to promote cooperation across departments.
• Take responsibility of brand P&L management.

What you bring:

• At least 3+ years of brand marketing experiences.
• Solid experiences in managing integrated brand marketing campaigns & activations.
• Strong data analysis skills and strategic planning abilities.
• Good communication and coordination abilities.
• New product development experience is a plus.

What's next:

Ready to take your career to the next level? Apply now!

Apply Today by clicking on the link!