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Our industry specialists will listen to your aspirations and share your story with the most prestigious organisations in Taiwan. Together, let’s write the next chapter of your career.
See all jobsTogether, we’ll map out career-defining, life-changing pathways to achieve your career ambitions. Browse our range of services, advice, and resources.
Learn moreWe understand that no two organisations are the same. Find out more about how we've customised our talent solutions to help clients in Taiwan meet their needs.
Read moreRecruitment
Outsourcing
Talent advisory
Whether you’re seeking to hire talent or seeking a new career move for yourself, we have the latest facts, trends and inspiration you need.
See all resourcesFor Robert Walters Taiwan, recruitment is more than just a job. We understand that behind every opportunity is the chance to make a difference to people’s lives
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Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Taiwan.
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Our client is on the hunt for a passionate and results-oriented (Senior) Brand Manager to join their team in Taipei. This role offers an exciting opportunity to make a significant impact in one of the world's largest Food and Beverage companies. The successful candidate will be responsible for developing and implementing effective brand-building strategies, driving exceptional brand performance, and captivating their target customers. If you have a passion for food, an entrepreneurial spirit, and a knack for creating compelling brand identities, this role could be your next career move. * Opportunity to work in a company that values collaboration, courage, speed, and agility. * Limitless opportunities for learning and career advancement. * A chance to contribute to delivering quality food and beverage products while strengthening local communities.
What you'll do:
* Develop annual marketing plans and operational plans for the brand.
* Execute brand communication strategies across various channels including digital media, seminars, forums, and KOLs.
* Identify suitable promotion programs and materials to support sales activation.
* Ensure forecast accuracy through diligent operational control.
* Collect and consolidate market intelligence including competitor analysis, consumer behaviour, shopper trends, and market share data.
* Work with stakeholders to support brand decisions based on collected data.
* Brainstorm ideas to meet sales and marketing objectives.
* Execute plans and report on campaign results.
What you bring:
* Proven experience in managing ATL & BTL brand marketing campaigns.
* Ability to conduct research and analyse data effectively.
* Excellent communication skills with an emphasis on teamwork.
* Results-driven attitude with a focus on achieving marketing objectives.
* Solid understanding of market dynamics and consumer behaviour.
* Experience in developing annual marketing plans and operational plans for brands.
* Proficiency in executing brand communication strategies across various channels.
About the job
Contract Type: FULL_TIME
Specialism: Marketing
Focus: Brand & Product Marketing
Industry: Marketing
Salary: Negotiable
Workplace Type: Hybrid
Experience Level: Mid Management
Location: Taipei
FULL_TIMEJob Reference: Y20ZZB-01A34C2B
Date posted: 24 January 2025
Consultant: Kevin Lin
taipei marketing/product-brand-marketing 2025-01-24 2025-03-25 marketing Taipei TW Robert Walters https://www.robertwalters.com.tw https://www.robertwalters.com.tw/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png trueCome join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.