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Digital Brand Manager, F&B

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Our client is seeking a dynamic and experienced Digital Manager to join their marketing team. This role will be instrumental in developing and implementing digital content strategies, enhancing media efficiency, managing consumer insights, and leading branding and delivery strategy development.

What you'll do:

  • Develop annual digital/social content strategy to engage young adults
  • Work closely with the Digital Operation team to drive own media content/performance
  • Review and refine Digital 2.0 process with cross-functional alignment to deliver effective One team, One brief, One plan
  • Manage PR activities
  • Develop and implement digital plans
  • Conduct promotional proposals based upon financial analysis, review with cross functions, and post-tracking evaluation
  • Supervise communication program delivery to achieve target brand/ad awareness
  • Control A&P spending within budget

What you bring:

  • Minimum of 6 years' experience in consumer product marketing fields, FMCG or retailing related experience
  • Proficiency in PC skills (MS Office related applications)
  • Fluency in English/Chinese in writing, listening and speaking
  • Good analytical skills on quali/quanti research finding with strategic insight
  • Business development experience
  • Project management experience

What sets this company apart:

Our client is renowned for its commitment to innovation and excellence. They offer a vibrant working environment that fosters creativity and collaboration. Their employees are given ample opportunities for professional growth and development. They believe in recognising and rewarding their employees' hard work and dedication, making it a truly rewarding place to work.

What's next:

Ready to take the next step in your career? Apply now for this exciting Digital Manager role!

Apply today by clicking on the link. Don't miss out on this fantastic opportunity!

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Brand & Product Marketing

Industry: Marketing

Salary: Negotiable

Workplace Type: Hybrid

Experience Level: Associate

Location: Taipei

Job Reference: FFY55J-C0DFC833

Date posted: 07 January 2025

Consultant: Coco Kao

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