Sr. Product Specialist/ Associate Product Manager

Support product portfolio growth through market analysis, strategy execution, and cross-functional collaboration. Identify opportunities to drive sales, enhance profitability, and ensure customer satisfaction.

• Collaborate with the manager and team to develop strategic and annual marketing plans, defining goals, strategies, and execution tactics.

• Contribute to the creation of annual operating plans (AOP) for the Interventional and Vascular business.

• Work with Sales Management to design and implement tactical product launch and rollout plans.

• Provide product and sales training to internal teams, sales representatives, customer service, and distributors.

• Coordinate marketing initiatives for new products, applications, and product enhancements, engaging with physicians, sales teams, distributors, and R&D.

• Oversee product inventory management, including short-dated or obsolete stock rationalization.

• Conduct market research to identify customer needs, market trends, and business opportunities.

• Develop and execute marketing campaigns such as promotions, advertising, education programs, and sales support initiatives.

• Maintain strong market presence through regular field visits and relationships with key opinion leaders (KOLs).

• Organize and manage KOL engagement activities and major industry congresses.